Step Inside

We’re a local, female-owned shop built on a love for quality pieces, effortless style, and helping people feel like the best versions of themselves. Come by, say hi, and let’s find something that feels just right for you.

Explore Our Products

Brands We Love

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designer highlight

Amy’s Jewelry Box

Located inside our shop, Amy’s Jewelry Box offers locally made permanent, removable and custom jewelry for every member of the family.

The Word Around Town

  • “I love having a local, stylish boutique. Pilar, June and Dorothy are all so helpful. Seems like last minute before I travel I always need that one extra something and they never disappoint. . . They are all so kind it feels like you’re shopping with your friends.”

    —Mercedes G.

  • “I adore this place! Beautifully curated, timeless, easy to wear clothing, right in my neighborhood. I don’t need to leave the island to find work or weekend wear. . . Every time I visit, I always find something unique. Great quality and thoughts of future outfits to wear during my next vacation or special event.”

    —Lesley K.

  • “I walked into this boutique days away from our son’s wedding, looking for a few special outfits for the brunch and next day. Pilar was so amazing. She not only found great stuff for me (and she’s a great listener!) but also for my husband. I loved this experience and will be back again!”

    —Jill Z.

  • “Have you ever walked into a store and loved everything so much you wanted to buy it all? That’s how I feel when I go into Lilac. . . they are welcoming, honest, and never pushy. . . and they are so great about finding just the right fit.”

    —Tami Q.

  • “Pilar and Ava make an incredible team and I could not recommend Lilac more highly for individuals interested in purchasing really beautiful, high quality clothing. Pilar was so unassumingly generous and I felt very supported by her. She treated me with such openness and genuine kindness and it made for a very special and memorable shopping experience.”

    —Lauren B.

  • "Having visited Lilac a couple of times, it truly feels like the "Cheers" of clothing stores, you're always made to feel welcome. It's the kind of place where you can walk in feeling blah and thanks to the amazing staff and fresh styles to explore walk out feeling like a million bucks. Without hesitation, I can say Lilac is a must-visit if you're shopping for yourself or looking for the perfect gift!"

    —J H.

We Sell Gift Cards!

Looking for the perfect gift? Gift certificates are available for purchase in-store or by email—let them pick out something they’ll truly love!

Visit Our Store

We can’t wait to welcome you in.

Follow Us on Instagram → @lilac-alameda